By setting a persona, all teams can work on content creation with a common perspective.
From blogs to white papers, podcasts, videos. Find the best way to reach your prospects and plan the right content.
Is the purpose of writing an article fixed? All content plays its role by having the action "call to action" that the reader wants to do after browsing. Design call-to-action appropriately when planning content.
Appropriate articles delivered according to the persona's buyer journey
Video is a very effective delivery format for lead acquisition and nurturing
Dramatically improve lead acquisition and lead nurturing efficiency with white papers
Infographics can visually inform prospective clients that you are an important partner in problem solving
Using a webinar, you can immediately convey your know-how to prospective customers in the distance.
Podcasts are attractive because they have a strong popularity and require less effort to create content than videos.
The number of team members increases and it is difficult to manage the progress and status of each person.
It is difficult to switch thoughts because the flow is different for each format
It became important to properly rewrite and correct the content after distribution
Information sharing and transparency within the team became important in order to improve the quality of content and the speed of production
Tools that can be centrally managed are required due to diversified formats
Improving bottlenecks quickly by understanding the overall picture of the content planning process